When launching Apple Pay uniquely for Nordea customers, we wanted to enhance the news value of the awaited payment service. We saw great potential in the collaboration and created an integrated campaign in true Apple spirit; manifesting simplicity and Nordea’s mobile approach, with product images and impactful headlines.
To target the less tech-experienced, we brought comfort to the audience by dramatizing the contrast between complicated situations and the simplicity in Apple Pay. When things go wrong, at least paying is easy.
After delivering a long-awaited payment service and educating our audience on how to use it, we boosted Nordea’s digital wallet, in where to use Apple Pay and magically transform your phone into a wallet.
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