Getinge is a global MedTech company with over 10.000 employees worldwide, providing products and services in 120 countries. To launch the new brand we created a global campaign – celebrating teamwork and their customers’ every day heroism. Because when it comes to saving lives, we all work together as one.
The brand film is based around ‘The Walk’ – that moment when the surgeon, with the weight of somebody’s life on his shoulders, has to walk down the corridor and inform the family of the outcome. In that moment, he is the representative of an entire team of people, spread throughout the care facility in totally different jobs, who all came together to save a life.
2018 © McCANN Stockholm. All rights reserved.