Truth about Advertising

Did you know:

“68% of consumers agree that the brands they are buying say something about themselves”

Consumers have an unexpected picture of the advertising industry – an insight that becomes clear when comparing their perceptions to the advertising world’s self-image. This study analyses the industry’s challenges, its current situation and the future of advertising – where we’ve been able to draw a few conclusions. The report further includes consumers’ answers to questions like ‘what does a true advertiser look like’, and ‘how much would you trust an ad executive?’. But most importantly, the study reveals the levers that advertising agencies can utilize to elevate the image of the industry in order to attract the best and brightest talent.

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