Truth about Asian Women

Did you know:

”71% of new mothers in China say that they read parenting blogs or child-related websites at least once a week”

Rapid economic changes. Increasing opportunities for education. A fast declining birthrate. The proliferation of technologies, brands and options. The women in Asia have lived through dramatic changes in a short time, and continue to do so. So what differentiates Asian women from their counterparts elsewhere in the world? The variations in society, economy and lifestyle defy anyone to think women can be defined, categorised and compartmentalised within a single ‘list’, though many have tried. This study won’t provide all the answers, instead, McCann Truth Central in Asia have drawn upon our previous Truth Studies as well as fresh research to reveal ten distinct truths about the way these women approach life.

Interested in the full Truth About Asian Women report? Please contact strategy@mccann.se