Truth about Beauty

Did you know:

”An aggregation of respondents’ opinions on beauty culminates in the profile of a 28 year-old, slim, Italian brunette with flawless, silky skin and vibrant hair”

Globalization and technology have made the beauty industry both more dynamic and more innovative. The Internet has made it easier for tips, tricks and even warnings to circulate at light speed among the world’s connected consumers. As these same forces propel the beauty industry to new scientific advances, it’s important to understand what really matters to beauty consumers. Who sets the standards for beauty? What does feeling beautiful mean? And what beauty dreams do we still have? We asked over 7000 people worldwide to find out.

Interested in the full Truth About Beauty report? Please contact strategy@mccann.se

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