Truth about Connected You

Did you know:

”When asked potential parts of the body where humans would choose for a mobile device to be implanted, 49% say they would prefer their hand and 24% say they would pick their ear”

We all know that connectivity via technology is a tremendously important force in contemporary culture. In this truth study, we have explored the notion of connectivity from some new and provocative angles. We’ve broached subjects like whether mobility impacts fundamentals such as our motivations and personalities, and whether life lived through a screen gives us a different moral compass. We uncovered 5 themes, which together reveal the truth of how and why we connect with each other through our mobile devices. Most importantly we’ve provided strategies for consumer brands, device manufacturers and networks to navigate this brave new world of ubiquitous connectivity.

Interested in the full Truth About Connected You report? Please contact strategy@mccann.se

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