Truth about Mobile Economy
Did you know:
“53% of 16-22 year-olds say they would rather give up their sense of smell than their personal technology”
That we are in the midst of a communication revolution is unquestionable. From the advent of human language a thousand years ago to the invention of the printing press, the camera, the video recorder and the personal computer, there has been a number of moments in history that have changed the way we entertain ourselves, share ideas and ultimately, live our lives. To understand mobile, the latest revolution in the history of communication, we interviewed over 4000 people worldwide. What we discovered was that we are in a new era – one that is dominated by mobile. With these mobile tools we are more liberated than ever before, but we have new security concerns that need to be cracked. For brands that get mobile right, though, the potential is limitless.
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