Truth about Mobile Economy

Did you know:

“53% of 16-22 year-olds say they would rather give up their sense of smell than their personal technology” 

That we are in the midst of a communication revolution is unquestionable. From the advent of human language a thousand years ago to the invention of the printing press, the camera, the video recorder and the personal computer, there has been a number of moments in history that have changed the way we entertain ourselves, share ideas and ultimately, live our lives. To understand mobile, the latest revolution in the history of communication, we interviewed over 4000 people worldwide. What we discovered was that we are in a new era – one that is dominated by mobile. With these mobile tools we are more liberated than ever before, but we have new security concerns that need to be cracked. For brands that get mobile right, though, the potential is limitless.

Interested in the full Truth About Mobile Economy report? Please contact strategy@mccann.se

Show all
Truth about Youth
Truth about Youth2017
Truth about Shopping
Truth about Shopping2015
Truth about Fans
Truth about Fans2014
Truth about Affluence
Truth about Affluence2014
Truth about Advertising
Truth about Advertising2013
Truth about Connected You
Truth about Connected You2013
Truth about Wellness
Truth about Wellness2013
Truth about Politics
Truth about Politics2012
Truth about Asian Women
Truth about Asian Women2012
Truth about Mobile Economy
Truth about Mobile Economy2012
Truth about Moms
Truth about Moms2012
Truth about Beauty
Truth about Beauty2012
Truth about Youth
Truth about Youth2012
Truth about Social
Truth about Social2012
Truth about Privacy
Truth about Privacy2011