Truth about Social

Did you know:

“35% in India say they’re Googling themselves more than once a month in their quest to manage their online presence”

McCann Truth Central spent years talking to key audiences across the world, and observed one incontrovertible and irreversible trend – the increasing importance of all things social; social networks, social experiences, social proof and social businesses. Findings are aggregated from 3 truth studies covering 10 countries, 30+ focus groups and 12,000+ online interviews to make sense of it all.

Interested in the full Truth About Social report? Please contact strategy@mccann.se

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