Truth about Youth

Did you know:

“Only 6.3% of the young people we asked globally were interested in being famous in the future”

What motivates young people around the world today? Money? Fame? Justice? What makes them different from every generation that has come before? We asked over 7000 people around the world to find out, and uncovered truths such as what their relationship with technology really looks like, how they think about justice, and their perceptions and feelings towards different brands and authorities.

Interested in the full Truth About Youth report? Please contact strategy@mccann.se

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