Truth about Privacy

Did you know:

“Asked to choose among a list of 14 of the worlds largest and most recognisable brands, the majority of the companies that consumers perceive as the greatest threat to personal privacy are new technology brands”

In the transparent world of today, as virtually all aspects of our lives have become digitized, the question of personal privacy keeps arising. Handling consumer data is both a risk and an opportunity for businesses. While the foremost concern must be to protect the data and privacy of customers, a smart data strategy also encourages responsible sharing of relevant data, benefiting both the brand and consumer. But how do you know if you are being both safe and smart with your customer data? What is the truth about privacy concerns online? Are we keeping up with the power of technology to shape our privacy? And what does privacy actually mean to the average person? We asked over 6000 people worldwide to find out.

Interested in the full Truth About Privacy report? Please contact strategy@mccann.se

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