An unusual glögg loved by everyone.
Blossa is by far the most popular glögg at Christmas. But with new brands challenging their position it’s time for Blossa to become an active choice once again.
To make this happen we chose to tell the truth, that Blossa actually is highly unusual despite it’s so common. Blossa is the original, with an unparalleled craftsmanship and heritage. It’s also one of few glöggar that only use real wine as base for the alcohol free products. By telling it like it is we distinguish Blossa from the copycats.
This campaign gives people a reason to choose Blossa this year as well, it also reinstates Blossa as the number one glögg. Glöggarnas glögg.