Do you remember your first true love? You know that naive, innocent love that made you think you could live on love and water the rest of your life?
Then you also know that life changes. What you were thinking when you were 16, may not feel quite as relevant today. And what you think today will probably look a little different in the future. It is precisely these various life stages and changes we have focused on in SEB’s new campaign on saving, where we highlight saving for a buffer, your dreams and retirement savings. With wide recognition and thoughtful humor we evoke the idea of how important it actually is to save. You never know what you’ll dream about the future.