Lite Mer Hjärta
You think you know Viking Line? So do a lot of other people, but you probably don´t.
As a truly iconic brand with 6,6 million passengers every year, Viking Line leaves alot of experiences and perceptions behind. Aligned with Viking Lines new strategy as One Nordic brand we built a concept lifting the common strengths and respecting the local diffrences. With the new strategic communication concept we tapp into the emotions of consumers and open their eyes to discover the constant renewal of Viking Lines offering. The excellent cuisine in the restaurants, the modern shopping, the popular entertainment and most of all the unique service and hospitality that the new Viking Lines offers on all their ships and routes. At Viking Line they do things with, Lite mer hjärta.
The new concept where every execution builds the brand and drives the sales has already delivered its first results. Viking Line achieved it´s all time sales record in the summer 2017. And we´re only starting!