L’Oréal Paris is one of the most well-known brands with a vast range of successful products within skincare, make up, hair care and coloration. McCann has been the world wide lead agency since 1972. At McCann Stockholm we handle the Nordic account. We modify international campaigns to suit the Nordic consumer in TV, print and outdoor campaigns for products like Nude Magique BB cream, Volume Million Lashes mascara, Revitalift skin care, Préférence hair color, to name a few. Adaptations for the other Nordic countries are made in collaboration with McCann Finland, McCann Denmark and Craft Norway.