Meet Nordea in bunny slippers
When launching “Rådgivning Online” (Online advisory), Nordea wanted to highlight the benefits of this smart service and dispel the prejudices of banks being old school and boring.
Rådgivning Online enables customers to meet advisors online through video calls and make complex banking errands wherever it suits them. And what better place for that than in the safety and comfort of your own home. For the campaign, that was seen on analogue and digital OOH as well as online and in social media, we let recognizable symbols of being at home symbolize the benefits of the service. So, put on your bunny slippers and invite the bank to your couch.