Getinge is a leading global provider of products and systems that contribute to quality enhancement and cost efficiency within healthcare and life sciences. At the beginning of 2017 they unified all their brands and became Getinge.
Our first campaign needed to explain the global company’s transition, from being a portfolio of several different brands to one full-service partner – one brand. This was the main message both internally to Getinge’s 15.500 employees around the world but also for their customers, both existing and new. At the same time, Getinge’s vision is to become a more human-centric and emotional brand, so it was also important for the film to work as an emotional, first story about the new Getinge.
The film was directed by Joanna Nordahl at Indio Film.