The Polar Music Prize
The Polar Music Prize is unique and one of the world’s most prestigious music prizes. Polarpriset, as it’s called in Swedish, is awarded to individuals, groups and organizations that have achieved exceptional accomplishments and deeds. Those who have been awarded the prize through the years are, among others, Stewie Wonder, Steve Reiche, Bruce Springsteen, Pink Floyd and Elton John. The award is given to two different artists every year. One who is considered more commercial and one who is considered more classical.
The Polar Music Prize was founded in 1989 through a donation by Stig “Stikkan” Andersson. The awardees accept the prize in Stockholm from the hand of his royal highness Carl XVI Gustaf’.
McCann has worked as the main agency for the Polar Music Prize for 9 years. McCann design all of the communication around and in connection to both the announcement of the award and the award ceremony itself.