Leftover dating

Lantmännen is an organization which claims a big responsibility for food and its production. One of the current problems is that a lot of food that is bought is thrown away. In Sweden we throw away every fifth shopping bag of groceries. This information bothers most people, both conscious consumers as well as responsible producers. Our mission here was to create a debate and an engagement to the issue, as well as giving a constructive suggestion for a possible solution to the problem.

Our insight and solution was as certain as it was statistically certified – in the country where every fifth bag of groceries is thrown away, every second household is also a single person home. That is why we created the campaign Leftover dating – a digital recipe bank where you can quickly and easily match your leftovers to someone else’s. A friend’s, an acquitance or a stranger’s. The idea was that you would be able to explore how well your leftovers complemented someone else’s and what you could potentially do with it together.

These news were communicated in print, outdoor on the streets, online, as well as through PR. Soon we received also outside help. After Aftonbladet, Expressen and P3 paid attention to us, posts followed on Huffington Post, Wired, LA Weekly and through hundreds of other forms of media. We don’t know how many people actually found The One but we do know that thousands of people leftover dated, Lantmännen’s message “responsibility from land to hand” was clearly conveyed and we received attention as well as engagement with the issue of food wastage.

That people all over the country began to leftover date was also noted by Språkrådet (The Language Council) who added Leftover dating to their annual word list. So, to sum it all up; we created both a new service, a new word and loads of needed attention on a current issue – both locally and globally.

Show all
Meet Nordea in bunny slippers
NordeaMeet Nordea in bunny slippers
Lite Mer Hjärta
Viking LineLite Mer Hjärta
The Houdini Menu
HoudiniThe Houdini Menu
The Impossible Run
LexterThe Impossible Run
One Getinge
GetingeOne Getinge
Times are changing
Svensk FastighetsförmedlingTimes are changing
Change the future with 100:-
We EffectChange the future with 100:-
An unusual glögg loved by everyone.
BlossaAn unusual glögg loved by everyone.
True Profiles
LenovoTrue Profiles
Proud Ambassadors
KavliProud Ambassadors
Experience bullying
URExperience bullying
Make it happen
re:memberMake it happen
Stops you in time
Nokian TyresStops you in time
Form the future
LantmännenForm the future
The world’s toughest job
We EffectThe world’s toughest job
Do your banking  when and where you want
SebDo your banking when and where you want
Goes well with
Chill OutGoes well with
It started with a great idea and Enkla firman
SebIt started with a great idea and Enkla firman
Stronger together
We EffectStronger together
January-March 2015
L'Oréal ParisJanuary-March 2015
Life changes
SebLife changes
Let’s take responsibility. Together.
LantmännenLet’s take responsibility. Together.
M3rry Christmas
3M3rry Christmas
October-December 2014
L'Oréal ParisOctober-December 2014
Let’s dance, surf and trade in our old phones
3Let’s dance, surf and trade in our old phones
The Bank that’s there for you come rain or shine
SebThe Bank that’s there for you come rain or shine
One step for man, a giant leap for mankind.
3One step for man, a giant leap for mankind.
July-September 2014
L'Oréal ParisJuly-September 2014
Polar Music Prize 2014
Polar music prizePolar Music Prize 2014
Why choose 3?
3Why choose 3?
3 Details
33 Details
Save the OrangutanStipendieskaparen
Studio Orvar
3Studio Orvar
April-June 2014
L'Oréal ParisApril-June 2014
Sweden’s tastiest burgers 1968-2014
MaxSweden’s tastiest burgers 1968-2014
The Reminder
3The Reminder
Nature recommends
MaxNature recommends
Power from oats
LantmännenPower from oats
Jarmo Mäkinen – Local K-rauta campaign
K-rautaJarmo Mäkinen – Local K-rauta campaign
Jarmo Mäkinen – 2013 tactical campaign
K-rautaJarmo Mäkinen – 2013 tactical campaign
Thousands of reasons to become sick
FilmnetThousands of reasons to become sick
The Lovinator
MerThe Lovinator
The fight continues
3The fight continues
See more, feel more 2.0
C-MoreSee more, feel more 2.0
Sweden’s best burger turns 45!
MaxSweden’s best burger turns 45!
Back to the roots
K-rautaBack to the roots
Bilprovningen: a new identity.
BilprovningenBilprovningen: a new identity.
Take care of love
SebTake care of love
See More Feel More
C-MoreSee More Feel More
The Pizza model
LantmännenThe Pizza model
Leftover dating
LantmännenLeftover dating
The Polar Music Prize
Polar music prizeThe Polar Music Prize
Moms Filibabba!
MaxMoms Filibabba!