The Bank that’s there for you come rain or shine
It is a challenge to get large corporations to change from an existing bank to a new one. A great offer is not enough to succeed. A motivated and dedicated sales force is a must. Using an umbrella theme – Advice for your entire business – we created a campaign that really involved the business advisers at SEB. The main idea was to show how easy it is to access the vast expertise at SEB through a personal business advisor. So, we let local business advisors become our heroes as we showed the extent of our advice. The local offices across Sweden participated in a casting resulting in a photo session with 12 business advisors from Malmö, Gothenburg, Stockholm, Borlänge, Västerås and Sundsvall. Most entrepreneurs will agree that building a business can be as changeable as the weather. And with the ever changing business climate, the offer of a solid, strong bank that is always there, come rain or shine, proves to be a success.