See more, feel more 2.0
Communications concept 2.0
With the upgraded communication concept we stuck to “See more, feel more”. We continued to use people’s testimonials to convey a personal experience.
This time it was also important to find a clear personality and a personalized voice for C MORE. Something that could separate C MORE from the competitors and which would illustrate the profits of seeing movies, sports and tv shows whenever you want, wherever you want and however you want.
Check out 2013 year’s commercial for Sweden and Norway as well as the outside posters.