See More Feel More
During 2012 Canal+ underwent huge branding work with a repositioning and a name change as a consequence. From being a linear, narrow, premium product they became a broad and available entertainment service. C More is now the leading provider of premium pay-tv services in Scandinavia.
McCann’s mission was to develop a Nordic communications concept which was to clarify the new C More brand and identity. This communications concept aimed to both clarify the name change, cement the new position and above all it had to have longevity. The concept became See More – Feel more. A lasting concept with a documentary feel built on the testimonials of ordinary, “real” people expressing their emotions concerning movies, sports and tv-shows.
The launch of the campaign became a huge hit for C More totalling the best sale ratings in several years.