Sweden’s best burger turns 45!
Max has, since the start in 1968, gone from being the local barbecue vendor in Gällivare to being the first choice of the Swedish hamburger lover. How did this happen? Easy, they simply taste soooooo much better than the rest. McCann’s mission has, since we started our collaboration with Max in 2009, centred around developing a strong communicative basis based precisely on that – taste. The challenge lies in building the brand in every channel, using films as the main medium, in a tasteful and continually surprising way – one burger at a time.