MAX

Sweden’s best burger turns 45!

Max has, since the start in 1968, gone from being the local barbecue vendor in Gällivare to being the first choice of the Swedish hamburger lover. How did this happen? Easy, they simply taste soooooo much better than the rest. McCann’s mission has, since we started our collaboration with Max in 2009, centred around developing a strong communicative basis based precisely on that – taste. The challenge lies in building the brand in every channel, using films as the main medium, in a tasteful and continually surprising way – one burger at a time.

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Meet Nordea in bunny slippers
NordeaMeet Nordea in bunny slippers
Lite Mer Hjärta
Viking LineLite Mer Hjärta
The Houdini Menu
HoudiniThe Houdini Menu
The Impossible Run
LexterThe Impossible Run
One Getinge
GetingeOne Getinge
Times are changing
Svensk FastighetsförmedlingTimes are changing
Perspectives
NordeaPerspectives
Change the future with 100:-
We EffectChange the future with 100:-
An unusual glögg loved by everyone.
BlossaAn unusual glögg loved by everyone.
True Profiles
LenovoTrue Profiles
Proud Ambassadors
KavliProud Ambassadors
SMS
URSMS
Experience bullying
URExperience bullying
Make it happen
re:memberMake it happen
Stops you in time
Nokian TyresStops you in time
Form the future
LantmännenForm the future
The world’s toughest job
We EffectThe world’s toughest job
Super-havre-me
LantmännenSuper-havre-me
Do your banking  when and where you want
SebDo your banking when and where you want
Goes well with
Chill OutGoes well with
It started with a great idea and Enkla firman
SebIt started with a great idea and Enkla firman
Stronger together
We EffectStronger together
January-March 2015
L'Oréal ParisJanuary-March 2015
Life changes
SebLife changes
WINTER SAL3
3WINTER SAL3
Let’s take responsibility. Together.
LantmännenLet’s take responsibility. Together.
M3rry Christmas
3M3rry Christmas
October-December 2014
L'Oréal ParisOctober-December 2014
Let’s dance, surf and trade in our old phones
3Let’s dance, surf and trade in our old phones
The Bank that’s there for you come rain or shine
SebThe Bank that’s there for you come rain or shine
One step for man, a giant leap for mankind.
3One step for man, a giant leap for mankind.
July-September 2014
L'Oréal ParisJuly-September 2014
Polar Music Prize 2014
Polar music prizePolar Music Prize 2014
Why choose 3?
3Why choose 3?
3 Details
33 Details
Tolvkommafyra
URTolvkommafyra
Stipendieskaparen
Save the OrangutanStipendieskaparen
Studio Orvar
3Studio Orvar
#Delakunskap
UR#Delakunskap
April-June 2014
L'Oréal ParisApril-June 2014
Sweden’s tastiest burgers 1968-2014
MaxSweden’s tastiest burgers 1968-2014
The Reminder
3The Reminder
Nature recommends
MaxNature recommends
Power from oats
LantmännenPower from oats
Jarmo Mäkinen – Local K-rauta campaign
K-rautaJarmo Mäkinen – Local K-rauta campaign
Jarmo Mäkinen – 2013 tactical campaign
K-rautaJarmo Mäkinen – 2013 tactical campaign
Thousands of reasons to become sick
FilmnetThousands of reasons to become sick
The Lovinator
MerThe Lovinator
The fight continues
3The fight continues
See more, feel more 2.0
C-MoreSee more, feel more 2.0
Sweden’s best burger turns 45!
MaxSweden’s best burger turns 45!
Back to the roots
K-rautaBack to the roots
Bilprovningen: a new identity.
BilprovningenBilprovningen: a new identity.
Take care of love
SebTake care of love
See More Feel More
C-MoreSee More Feel More
The Pizza model
LantmännenThe Pizza model
Leftover dating
LantmännenLeftover dating
The Polar Music Prize
Polar music prizeThe Polar Music Prize
Moms Filibabba!
MaxMoms Filibabba!
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