Take care of love
We started by finding out which were the most pressing issues in Swedish homes and not unexpected, the topic of most contention was that of cleaning the house. On second place came the household finances. So we figured there was something interesting going on here. Our solution was to restructure the classic councel’s meeting into something we called a couples councelling meeting instead. We presented an insightful and brave bank who illustrated that there are more important things in life than money – love, for example.
We created a concept that is clear, engaging, emotional and that worked well, partly to build SEB’s brand, but also to create leads and actually stimulate people to discuss their finances with the financial advicers in the local bank offices around the country.
Truth well told. Simply.