Sweden’s most beloved beverage came to us in 2006 with the mission to make both the love and the warmth in Sweden blossom. This was not just any mission, as both the climate and people here are known to be rather cold and quite stiff. So we decided to not overcomplicate things and used a concept that had already been tested; “Love Mer” (Love More). Yet this time we added a big (and bearded) twist. We created a man who was high on both love and on MER. A rather special man. A man with a strong heartbeat and a very, very important mission: to bless humanity with love and to get us to Love Mer.
He is the Lovinator.