The world’s toughest job
Being a woman and a farmer in Africa not only means that you need to take care of agriculture. You are also responsible for fetching water, cooking and cleaning. To strengthen female farmers is the most effective way to fight poverty and hunger in the world. We have developed a campaign ”The world’s toughest job”, where we want to pay attention to this problem. The campaign is based on a challenge where Swedish women apply for the job, travels to Malawi in Africa and communicate during the time as a female farmer. The campaign contains a website ”tuffastejobbet.se”, digital banners and print ads and more.