Truth

When ÅF and Pöyry came together as AFRY, 17,000 engineers, designers, and advisors found themselves working together under a new brand. Their task? Creating sustainable solutions within infrastructure, industry and energy. Their goal? Make future, not history.

Told

Tailored to many different channels, we crafted a new brand campaign under the slogan Making Future, which combined famous historical scenes of humanity’s scientific progress with a new visual identity to celebrate the bravery of AFRY’s employees “embracing the unknown”.

#signofaction #makingfuture

Truth
When ÅF and Pöyry came together as AFRY, 17,000 engineers, designers, and advisors found themselves working together under a new brand. Their task? Creating sustainable solutions within infrastructure, industry and energy. Their goal? Make future, not history.

Told
Tailored to many different channels, we crafted a new brand campaign under the slogan Making Future, which combined famous historical scenes of humanity’s scientific progress with a new visual identity to celebrate the bravery of AFRY’s employees “embracing the unknown”.

#signofaction #makingfuture

Truth
When ÅF and Pöyry came together as AFRY, 17,000 engineers, designers, and advisors found themselves working together under a new brand. Their task? Creating sustainable solutions within infrastructure, industry and energy. Their goal? Make future, not history.

Told
Tailored to many different channels, we crafted a new brand campaign under the slogan Making Future, which combined famous historical scenes of humanity’s scientific progress with a new visual identity to celebrate the bravery of AFRY’s employees “embracing the unknown”.

#signofaction #makingfuture

Truth
When ÅF and Pöyry came together as AFRY, 17,000 engineers, designers, and advisors found themselves working together under a new brand. Their task? Creating sustainable solutions within infrastructure, industry and energy. Their goal? Make future, not history.

Told
Tailored to many different channels, we crafted a new brand campaign under the slogan Making Future, which combined famous historical scenes of humanity’s scientific progress with a new visual identity to celebrate the bravery of AFRY’s employees “embracing the unknown”.

#signofaction #makingfuture

AFRY-Overview-1
AFRY-Overview-2

Behind the scenes