Folkoperan is an opera house in Stockholm striving to revitalize the art form. However, when helping Folkoperan set up an opera for kids in February 2020, we learned that the kids had other priorities.

To make opera less uninteresting, we turned to the one thing kids dislike even more, and gave them a choice – broccoli or opera.

Instead of traditional flyers parents were given broccolis with instructional tags. Also, an experiment was filmed with over 30 participating kids, where a majority fortunately chose opera. The film was shown for 2 weeks in Folkoperan’s social media channels, and during this time 96 % of all tickets was sold.

Most importantly the stunt showed over 4000 children that a visit at the opera isn’t so bad after all.

See case film and social media films below.

Folkoperan is an opera house in Stockholm striving to revitalize the art form. However, when helping Folkoperan set up an opera for kids in February 2020, we learned that the kids had other priorities.

To make opera less uninteresting, we turned to the one thing kids dislike even more, and gave them a choice – broccoli or opera.

Instead of traditional flyers parents were given broccolis with instructional tags. Also, an experiment was filmed with over 30 participating kids, where a majority fortunately chose opera. The film was shown for 2 weeks in Folkoperan’s social media channels, and during this time 96 % of all tickets was sold. 

Most importantly the stunt showed over 4000 children that a visit at the opera isn’t so bad after all.

 See case film and social media films below.

Folkoperan is an opera house in Stockholm striving to revitalize the art form. However, when helping Folkoperan set up an opera for kids in February 2020, we learned that the kids had other priorities. 

To make opera less uninteresting, we turned to the one thing kids dislike even more, and gave them a choice – broccoli or opera.

Instead of traditional flyers parents were given broccolis with instructional tags. Also, an experiment was filmed with over 30 participating kids, where a majority fortunately chose opera. The film was shown for 2 weeks in Folkoperan’s social media channels, and during this time 96 % of all tickets was sold.

Most importantly the stunt showed over 4000 children that a visit at the opera isn’t so bad after all.

See case film and social media films below.

Folkoperan is an opera house in Stockholm striving to revitalize the art form. However, when helping Folkoperan set up an opera for kids in February 2020, we learned that the kids had other priorities.

To make opera less uninteresting, we turned to the one thing kids dislike even more, and gave them a choice – broccoli or opera. 

Instead of traditional flyers parents were given broccolis with instructional tags. Also, an experiment was filmed with over 30 participating kids, where a majority fortunately chose opera. The film was shown for 2 weeks in Folkoperan’s social media channels, and during this time 96 % of all tickets was sold.

Most importantly the stunt showed over 4000 children that a visit at the opera isn’t so bad after all.

See case film and social media films below.

Folkoperan is an opera house in Stockholm striving to revitalize the art form. However, when helping Folkoperan set up an opera for kids in February 2020, we learned that the kids had other priorities.

To make opera less uninteresting, we turned to the one thing kids dislike even more, and gave them a choice – broccoli or opera.

Instead of traditional flyers parents were given broccolis with instructional tags. Also, an experiment was filmed with over 30 participating kids, where a majority fortunately chose opera. The film was shown for 2 weeks in Folkoperan’s social media channels, and during this time 96 % of all tickets was sold.

Most importantly the stunt showed over 4000 children that a visit at the opera isn’t so bad after all.

See case film and social media films below.