Truth

The USP of Lätta is that it is a better sandwich spread than many far more expensive alternatives within the dairy category. However, the lower price also brings sceptical suspicions about a lack of quality, sustainability, and taste to the table.

Told

Augmenting the warm and happy brand colours, we gave Lätta a more playful tone aimed at a wider consumer audience in social media as well as overall advertising. The new tone of voice gives the brand a tongue-in-cheek approach and makes it easier to relate to.

Truth

The USP of Lätta is that it is a better sandwich spread than many far more expensive alternatives within the dairy category. However, the lower price also brings sceptical suspicions about a lack of quality, sustainability, and taste to the table.

Told

Augmenting the warm and happy brand colours, we gave Lätta a more playful tone aimed at a wider consumer audience in social media as well as overall advertising. The new tone of voice gives the brand a tongue-in-cheek approach and makes it easier to relate to.

Truth
The USP of Lätta is that it is a better sandwich spread than many far more expensive alternatives within the dairy category. However, the lower price also brings sceptical suspicions about a lack of quality, sustainability, and taste to the table.

Told
Augmenting the warm and happy brand colours, we gave Lätta a more playful tone aimed at a wider consumer audience in social media as well as overall advertising. The new tone of voice gives the brand a tongue-in-cheek approach and makes it easier to relate to.

Truth
The USP of Lätta is that it is a better sandwich spread than many far more expensive alternatives within the dairy category. However, the lower price also brings sceptical suspicions about a lack of quality, sustainability, and taste to the table.

Told
Augmenting the warm and happy brand colours, we gave Lätta a more playful tone aimed at a wider consumer audience in social media as well as overall advertising. The new tone of voice gives the brand a tongue-in-cheek approach and makes it easier to relate to.