Campaign for Swedish realtor Svensk Fastighetsförmedling aiming to strengthen the emotional connection to the brand whilst communicating their expertise in selling objects.
First, we replaced objects with homes. People don’t live in objects, houses or apartments, they live at home. Then we started to look at how people think and look at homes. Many Swedes are considered hemnet-junkies (hemnet is a website which lists every house and apartment that’s for sale in Sweden). And as we browse (sometimes for hours) we start imagining how our lives would be like living here, or here, or here. Or here.
Built on this recognition, with a witty twist, we created the concept: Hitta hem, igen (Find home again) to communicate that we are experts, not just in selling homes but also in knowing how people think, imagine and dream about homes, every day.