Truth

In his 2017 keynote lecture “The Dying Art Of Disagreement”, journalist Bret Stephens discussed the recent phenomenon of individuals no longer talking to people with opposing views, opting instead to block out, scroll by, or shout back. This turns social media into a monologue culture.

Told

To help the Swedish Internet Foundation transform these monologues into dialogues and get people to start talking with each other again, we re-launched the humble question: “why?”. The resulting campaign reached 4 million Swedes, challenging them to open up to the truths of others.

Truth

In his 2017 keynote lecture “The Dying Art Of Disagreement”, journalist Bret Stephens discussed the recent phenomenon of individuals no longer talking to people with opposing views, opting instead to block out, scroll by, or shout back. This turns social media into a monologue culture.

Told
To help the Swedish Internet Foundation transform these monologues into dialogues and get people to start talking with each other again, we re-launched the humble question: “why?”. The resulting campaign reached 4 million Swedes, challenging them to open up to the truths of others.