Truth

In line with Upfield sub brand Lätta’s affordable approach, we created a campaign designed to deliver the biggest bang for the buck. This provided an opportunity to challenge truth itself: because these outdoor “ads” are clearly too good to be true. Or are they?

Told

Pushing the message of Lätta being the playful, happy, tongue-in-cheek counterpart to the more scandi-sombre brands on the spread shelf, we brought out the big guns in a campaign that saw massive installations dot city streets, rooftops, and watercourses. 

Truth

In line with Upfield sub brand Lätta’s affordable approach, we created a campaign designed to deliver the biggest bang for the buck. This provided an opportunity to challenge truth itself: because these outdoor “ads” are clearly too good to be true. Or are they?

Told

Pushing the message of Lätta being the playful, happy, tongue-in-cheek counterpart to the more scandi-sombre brands on the spread shelf, we brought out the big guns in a campaign that saw massive installations dot city streets, rooftops, and watercourses.

Truth
In line with Upfield sub brand Lätta’s affordable approach, we created a campaign designed to deliver the biggest bang for the buck. This provided an opportunity to challenge truth itself: because these outdoor “ads” are clearly too good to be true. Or are they?

Told
Pushing the message of Lätta being the playful, happy, tongue-in-cheek counterpart to the more scandi-sombre brands on the spread shelf, we brought out the big guns in a campaign that saw massive installations dot city streets, rooftops, and watercourses. 

Truth
In line with Upfield sub brand Lätta’s affordable approach, we created a campaign designed to deliver the biggest bang for the buck. This provided an opportunity to challenge truth itself: because these outdoor “ads” are clearly too good to be true. Or are they?

Told
Pushing the message of Lätta being the playful, happy, tongue-in-cheek counterpart to the more scandi-sombre brands on the spread shelf, we brought out the big guns in a campaign that saw massive installations dot city streets, rooftops, and watercourses.