Truth

We live in an increasingly digitised society, often at the cost of interpersonal relationships. Nordea wants to create a more human and personal way of banking, based on trust, while transitioning from being a corporate (and rather blue) company to adding some visual warmth to the brand.

Told

Interviewing Nordea Advisors all over Sweden, we found many employees that could become brand ambassadors, fronting the diverse and human side of Nordea. The resulting campaign, soaked in playful graphics, helped open up new relationships with all private banking customers.